This week’s podcast features the audio from our October meetup with Kelly Froese of the Edmonton Nerd List and Jeff Williams of Guerrilla Radio. Kelly and Jeff have each devised ways to shine a spotlight on local creators and ventures. As you know, that is pretty much my favourite thing, so I brought them together and called it "how to reach your audience," because one of the ways to do that is to get noticed by one of these cross-promotion sites. You can also derive some lessons for how they have built their own audiences. In our conversation, you'll hear: The wildly different origin stories of the Edmonton Nerd List and Guerrilla Radio (one was an accident, one was on purpose); How and why they have grown; How each brings in revenue and what they've learned about monetizing; What impresses them about the local podcast scene; How to spread your podcast via guests; How to get listed on the Nerd List or join Guerrilla Radio; Future plans for each. They mentioned a few local producers, including the Shessels at Northern Nerdcast, Vue Weekly's Best of Edmonton podcast winner The Awesome Hour, and Nintendo Dads, a well-known podcast with an Edmonton connection. You'll also hear a great question from German Villegas of The Modern Manhood Podcast. Follow the Edmonton Nerd List on Twitter, like it on Facebook and subscribe to the YouTube channel. You can also support the list on Patreon. Follow Guerrilla Radio on Twitter and Instagram, like it on Facebook, subscribe to the feed of every show on iTunes or find it on SoundCloud. There's also an app (iOS and Android). Audio from our November meetup will be up in January, and that's when we're planning to resume our meetups at Variant Edition. Join the Edmonton Podcasting Meetup page to get the details when they're available. This episode of Seen and Heard in Edmonton is brought to you by Castria, where award-winning podcasters help you make your podcast. You'll hear Erika Ensign and Steven Schapansky talk about what they can do for you in this episode, and you're also hearing their handiwork, as they produced and edited this episode. If you'd like them to help you, look them up at wearecastria.com.