Meet Tyler Butler, the always-learning digital marketing strategist and musician who explores social media on the new podcast Don’t Call Me A Guru. Don't Call Me A Guru is a monthly conversation about social media strategy between Tyler, who works at MacEwan University, and Linda Hoang, who used to work at NAIT and now works at Calder Bateman. They met kibbitzing with each other online, and now we get to listen in on their "conversations we would have had anyway," and learn a lot about social media in the process. Tyler also produces Clock Radio, a podcast that tells stories about staff and students at MacEwan. It started because there seemed to be a lot of good stuff left over from stories done for the MacEwan website, and it has turned into quite an interesting show, whether you have anything to do with MacEwan or not. Music is responsible for getting Tyler into social media in the first place. Facebook events turned out to be a powerful tool to get people to shows, and he also experimented with some crazy content marketing of sorts for Old Ugly, a beloved local label. You'll hear all about that in this episode, along with how time-consuming yet necessary editing is; how to get internal buy-in for a podcast within an organization; the power of planning; the necessity of setting attainable goals; and much more. This episode is also available in iTunes, on Google Play, on SoundCloud or on Stitcher. Tyler made the following recommendations: Writer and filmmaker Lizzie Derksen's website; The Edmonton City as Museum Project, both the podcast and the blog; Let's Find Out, historian laureate Chris Chang-Yen Phillips's podcast; Doug Hoyer, the musician who has written many Edmonton podcast theme songs (and who launches his latest album on Feb. 11 at the Empress); The Expats, Adam Rozenhart's interview show with Canadians abroad, including his episode with Doug Hoyer! You can find Don't Call Me A Guru on iTunes, Google Play and SoundCloud, and is coming soon to Stitcher. The show is @dontcallmeaguru on Twitter and Instagram. Clock Radio is on iTunes, Google Play and SoundCloud. You can find Tyler himself at @tylerjackbutler on Instagram and Twitter, and that's his name on Snapchat, too. Also, both Tyler and Linda are speaking at the iMedia social media conference on March 10 and 11, so if you want to soak up their wisdom in real life, you should go! This week’s Seen and Heard in Edmonton is brought to you by Taproot Edmonton, a source of curiosity-driven stories about the city, cultivated by the community. In this episode, you’ll hear about a couple of stories that tackle the way we see pedestrian safety in this city, and the consequences of that approach. Taproot just released another story, this one on Indigenous place names in Edmonton. Check it out, and if you’d like to put more such work into the world, join Taproot.